Amara is a New Jersey based company, that partners with the artisans of India to bring its Rattan Collections to the International markets. Their artisans use traditional weaving techniques for rattan weaving, that have been passed on for generations. Amara’s vision is to invest in our artisans by using ethical trade practices, run community-based educational programs to preserve their craft, and ultimately provide long term sustainable income for the community.

We created a logo that reflected their values and ethos, signifying ‘traditional yet modern’ with a hand-made touch. Earthy tones, that are then carried onto their website for an integrated presence.