What can one expect from SEO?

SEO Expectations: Realistic expectations from SEO and from your SEO provider

SEO campaigns and results can vary significantly. How well you rank varies from industry to industry, location to location and also a number of other factors like competition, the age and quality of your website, content etc.
SEO campaigns are very rarely unidimensional. There’s no one size fits all when it comes to SEO. The strategies that work for one client may not work for others.

SEO is not a one-checklist hit job. It takes a myriad of factors and activities, plus frequent alterations to get ranked, and to keep climbing up in ranks and stay ahead of the competition.

What good SEO can achieve

Increased online visibility

Well crafted SEO campaigns improve the overall visibility of your website. A well-optimized, well-designed and well-structured website will generally rank higher. Visibility is not instant, but increases gradually as the SEO campaign progresses.

Improved website traffic

Improved visibilty translates to an increase in organic traffic to your website. Within 6 months to a year, you will see your website climbing up significantly in rankings for the keywords chosen. This again can vary from industry to industry and on the competitiveness of the keywords. SEO is a continual, iterative process that requires time, patience, frequent modifications and constant monitoring with a keen eye on what works and what doesn’t.

"SEO is not a one-checklist hit job. It takes a myriad of factors, activities & alterations to get ranked, and to keep climbing up in ranks to stay ahead of the competition."

Increase in leads

Leads can never be guaranteed, rather they are a byproduct of a well-crafted SEO campaign, and also depend on various external factors like your overall competitveness, and at times, simple demand and supply economics. Increased visibility generally means more incoming leads over a period of time. SEO pays off for itself over the medium and long term.

Builds your brand's trustworthiness

Higher ranking websites are deemed to be more trustworthy by users searching for a particular service or product. Google ranks websites high based on their complex algorithms. These sites usually have well-structured and quality content that stands out from their competitors. SEO aims to achieve this domain authority over a period of time. This helps build your online reputation and credibility.

"SEO pays off for itself over the medium and long term."

What to expect from an SEO agency

One-point Communication

SEO is a continuous process involving a number of activities, some of which can be highly technical in nature. Regular communication with clients is very important, right from the initial intake. We don’t just stop at run-of-the mill questionnaires, but ask probing questions about your service or practice or product beyond the obvious. What drives you, what makes you do what you do?

We, as a practice, make sure that there’s a one-point contact for all communications back and forth throughout the campaign so everyone’s on the same page at all times.

Regular reporting & monitoring

An SEO contract is based on trust and transparency. By generating and sharing monthly ranking reports and analytics, we can monitor our progress every month and take action based on what’s needed.

Flexibility & Adaptability

An SEO team needs to be flexible. This stretches to analysing and modifying keywords as the campaign progresses. Sometimes it involves targeting long-tail keywords that aid in ranking for more competitive ones that might take more time.

Subject matter expertise & experience

Pure white-hat SEO is a slow and steady process without shortcuts or the promise of quick results. Teams that lack expertise tend use shady tactics that harm in the long term. SEO is also an evolving field and requires keeping up with the latest marketing and technical know-how in the online world. This is where an experienced SEO team comes in.

In summary:
  • SEO pays off for itself over the medium and long term.
  • SEO can significantly improve visibility and drive traffic to your website
  • SEO can help build brand credibility and trustworthiness.
  • An SEO contract is based on trust and transparency.

Get started with SEO for your business today!

    News & Insights

    October 9 , 2024 The right time duration for an SEO campaign
    August 24 , 2024 The hare and tortoise story revisited for SEO
    June 6 , 2024 Why local SEO helps build brand trust and visibility
    April 21 , 2024 What can one expect from SEO?
    February 6 , 2024 The truth behind SEO guarantees