Creative & Impactful Brand Identity design for your business
Let us help you with a strong, memorable and distinct brand identity to stand apart from the crowd.
Your brand identity is your face to the world. We help you develop an effective, memorable and strong brand identity that conveys your essence to your audience across digital and traditional media.
In a nutshell, we can help you tell your story simply, effectively and with style. An effective brand identity can help your clients develop an emotional connect with your business.
We choose the right colors, typography and other visual elements in designing your brand identity to give it a distinct presence.
We also carry forward your brand identity seemlessly to your website and social media for a unified and consistent voice.
Our brand identity design process includes:
A complete analysis of your business
We undertake a full analysis and audit of your existing social media presence, conduct keyword research, competitor and demographic analysis to craft the most effective social media campaign.
Defining key elements of your brand
This is an iterative process after thoroughly studying your responses to our questionnaires. We start designing key visual elements that make up your brand identity. This includes color palettes, typography, logo design, brand imagery etc.
Developing brand identity guideines
Once the visual elements are designed, they are put together to weave a cohesive brand identity. This includes a well-defined style guide, usage guide brand templates and use-case scenarios that help your business communicate effectively.
Building brand strategy
Brand strategy involves creating consistent voicing and delivery of your brand identity across social media, your website, and traditional channels, analyzing key challenges and fine-tuning the brand identity to best represent your business’ vision, mission & values.
Frequently Asked Questions
What is a brand identity and why should I care?
A brand identity is the visual and verbal identifier and distinguishing face for your business, company or profession. Having a memorable brand identity drives recognition, trustworthiness and an emotional connection with your target audience. A brand identity is how your target audience perceives you.
Should I design my brand identity before my website?
Your brand identity should always be designed first. This includes your logo, typography, colors and other visual elements that define your business or profession. The brand identity provides the visual guidelines to develop other assets like websites and marketing material for a cohesive, integrated, on-brand presence and experience.
How will my brand identity be designed?
It all starts by asking the right questions. This discovery phase helps us flesh out your company’s essence (your vision, value proposition, mission,) and chalk out your brand strategy; position it with the right tone-of-voice (verbal) and visual elements to help you stand apart from the noise. The result of this iterative process is a brand identity that aligns with your business goals.
Will my logo be designed as part of my brand identity?
Yes, the logo is an essential part of your brand’s visual identity, but not its only element. As part of your brand identity, we will design a memorable, impactful logo that best represents your business. Over the years, we’ve created logos and brand identity for several businesses and organizations worldwide, across diverse interests.
If my existing brand needs a spruce-up, do you do rebranding?
Yes. Whether your existing brand needs a spruce-up or you need a comprehensive new avatar, we can help you achieve it. After all, our motto is to inspire, create and help your brand evolve. A fresh new brand identity can do wonders for your business
What is tone of voice in branding?
Every brand should have a distinct personality, message and the ability to influence audience perception the way the business intends it. This positioning is called tone of voice. It can be serious, playful, informal or casual. The important thing is to maintain consistency across all marketing and communication channels from digital to print to social.
Will you also design my other branding collateral?
Absolutely. We can design all the necessary printed marketing collateral that you business will need. This includes your complete corporate identity kit, brochures, flyers etc. And your digital assets like your website and social media.
Ready to work with us?
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