How SEO helps a Mumbai psychologist to be busy all day

Can you be busier than a cow's tail in fly season?

How SEO helps a Mumbai psychologist's phone to keep ringing all day

We love this metaphor, as corny as it sounds. It aptly sums up the result of our on-going engagement with a Mumbai psychologist, who contacted us for SEO.

A couple of years ago, this Mumbai-based psychologist wanted to get SEO done to come up on Google’s keyword searches. Back then, a cursory search of her own name only yielded search results for an actress by the same name.

What was worse was that she was competing against the very best names in her field – all leading Mumbai psychologists – who were far ahead of the curve at that point.

Her trust in us helped us craft an evolving SEO strategy to not only beat her competitors hands down, but do it consistently week after week, month after month and year after year.

We not only got her local profile to start appearing in the top-3 ‘local pack’ of local searches, but also saw her gradually climb up in organic rankings at the same time. Plus, she also benefited from ranking for long-tail keywords.

Today, she ranks on top for some highly searched keywords in her suburb as well as in the entire Mumbai city region. With improved visibility came an increase in traffic, which then translated into her phone to keep ringing and her appointment schedule to be completely booked – all in a few months’ time!

Suffice to say that our SEO strategies made her into a charging bull that knocked out the crowd to retain pole position.

SEO requires effective planning, consistent implementation, time commitment & most importantly, trust, to be super effective.

A simple search for psychologists in Mumbai will reveal the cut-throat competition that exists here. To be able to leave them all behind consistently takes proper competitor research, sound keyword selection strategy and consistent implementation. And, trust and time commitment from the client. That’s the winning recipe.

And today, she is ‘busier than a cow’s tail in fly season’ and very happy for it. And so are we. 🙂