Amara Expressions

Amara is a New Jersey based company, that partners with the artisans of India to bring its Rattan Collections to the International markets. Their artisans use traditional weaving techniques for rattan weaving, that have been passed on for generations.

We created an identity that reflected their values and ethos, signifying ‘traditional yet modern’ with a sustainable, hand-made touch and a strong community involvement to preserve their craft.

The earthy tones are then carried onto their website for an integrated presence. The website is ecommerce enabled using Woocommerce and ships nationwide, allowing them to showcase their unique products.