Amara Xpressions

Brand identity and ecommerce website for Amara Xpressions

  • Client

    Amara Expressions

  • Services Include

    Brand Identity & Website

Overview

Amara is a New Jersey based company, that partners with the artisans of India to bring its Rattan Collections to the International markets. Their artisans use traditional weaving techniques for rattan weaving, that have been passed on for generations.

 

What we did

We created an identity that reflected their values and ethos, signifying ‘traditional yet modern’ with a sustainable, hand-made touch and a strong community involvement to preserve their craft.

The earthy tones are then carried onto their website for an integrated presence. The website is ecommerce enabled using Woocommerce and ships nationwide, allowing them to showcase their unique products.